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  • Writer's pictureSirastudio

The Great Knaresborough Bed Race

While we can’t take credit for the fabulous and completely insane event that is the Great Knaresborough Bed Race (all credit goes to Knaresborough Lions and all the volunteers who help to organise the day) it’s our job to tell the story, and so we had a Director, a team of 3 on the cameras and interviews, and on this occasion, the video director was also the dedicated editor, who would edit the footage that same evening, in order to upload it to various social media platforms immediately for everyone to enjoy – and share – while the proverbial iron was still hot.

Uploaded to YouTube, Vimeo and  on the evening of the event, we had over 62,500 views (from all over the world) on Facebook within a week. That’s over 10,000 plays per day. Seven months down the line, the Facebook stats are up to just over 70K, showing that striking early is absolutely crucial. While immediacy is key – and with this video, it’s been much more about Facebook rather than YouTube or Vimeo –  it’s surely all about the story. So the moral of this story is to get that video up quick. Click here for more information about the Great Knaresborough Bed Race and what makes this annual event so special. Have a look at our Community Video page for more videos.



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